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Healthcare Marketing: 20% of Time Spent Online is with Social Networks
Social media sites reach 82% of the online population and Facebook reaches over ½ of the world’s population. Social media continues to show amazing growth. In “It’s A Social World”, ComScore has...
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Healthcare Marketing: 4 Strategies for Improving Patient Experience
Marketing must take the lead in patient experience. Marianne Aiello recently wrote an article for Health Leaders Media about how to improve patient experience. Aiello makes some excellent points. The...
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Healthcare Marketing: Fight Fragmentation with Integration
With the plethora of media options, marketing channels and consumer touch points, integration is essential for maximizing marketing success. In the not too distant past, marketers had a rather small...
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Healthcare Marketing: Mobile Prime Time Same as TV Prime Time
Mobile usage peaks at 7 PM daily and continues strong through the evening. As mobile marketing becomes more feasible and the opportunities for local mobile marketing beginning to accumulate, it’s...
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Healthcare Marketing: 5 Tips from Big Business for Better Social Media
Healthcare marketers can learn from big business about how to approach social media An article in Social Media Today outlined lessons than can be learned from big business about how to effectively use...
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Healthcare Marketing: Traditional Marketing Dead?
Many pundits are declaring the demise and even death of traditional advertising. They are premature. They are wrong. I just read an article by Bill Lee in the Harvard Business Review. In the article...
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Healthcare Marketing: What is Your Color?
Color impacts what consumers think and how they respond to your brand. The science of color has always been fascinating to me. How people respond to certain colors and how different colors make them...
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Healthcare Marketing: A Picture Really is Worth a Thousand Words
Today’s culture is extremely visually oriented. So hospital brands should have a visual story. Today people are stimulated by visuals. This is not to discredit or minimize great copywriting but our...
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Healthcare Marketing: Forget the Tech and Focus on the Idea
Consumers aren’t moved by all the data we can use to find and use to communicate with them. Instead they still want to be moved. They want emotional connection. This blog was actually borrowed from...
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Healthcare Marketing: More Focus on Search, Less on Social
In the rush to do social media, healthcare marketers have neglected what may be more important – SEO. It’s time to correct that. Writing for Search Engine Watch, Jay Taylor wrote a very interesting...
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